🎁 Gachapon & Capsule Toys Guide  ·  Words · Makers · Types · Stores · How-To

Types of Capsule Toys: The Six Recurring Kinds

Not products — kinds. Every series on the floor is one of these six types, whatever this month's licences are.

The full list sits in the frame below — it scrolls inside the frame so the rest of the page stays close.

Figures: Characters and People in Miniature
Sculpted characters — the category most visitors picture first, from anime heroes to historical and original figures.
Miniatures: Food, Rooms and Everyday Objects at Small Scale
Tiny food, furniture, appliances and street objects — the adult-collecting heart of modern capsule toys.
Mascots, Charms and Keychains
Soft, flat or rubber companions for bags and keys — the lightest and most gift-friendly category.
Practical Items and Stationery You Actually Use
Pens, stamps, pouches, cable accessories and desk tools — capsule toys designed to be used, not shelved.
Sound, Light and Moving Gimmicks
Series with a trick — a sound, a light, a spring, a recording — powered, wound or squeezed.
Premium Band: Larger, Denser, Pricier Series
The JPY 800-1,500 end of the floor — bigger capsules, more parts, display-grade sculpting.

Sources: Bandai / Bandai Namco Gashapon official information and 50th-anniversary growth-strategy briefing (8 October 2026, reported by Mynavi News, Real Sound and Asahi Shimbun); Japan Capsule Toy Association (JCTA) market survey (figures cited via industry reporting — survey scope differs from Bandai's, so market size is given as a range); Japan National Tourism Organization (JNTO) visitor statistics 2025; official shop pages (Bandai official shops, Gashapon Department Store, #C-pla and other chains); Wikipedia 'Gashapon' (CC BY-SA 4.0, credited only, not a destination). Checked 5 November 2026.

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