Mascots, Charms and Keychains

Soft, flat or rubber companions for bags and keys — the lightest and most gift-friendly category.

What defines the category

Mascot series are made to be carried: rubber charms, flat acrylic stands, small plush, strap figures and can badges. They are usually the lowest price band on the floor and the easiest souvenir — flat, light and unbreakable in a suitcase. Regional mascot series sold at stations and airports double as travel mementos.

Collecting notes

Check the attachment type on the card (ball chain, strap, pin, magnet) before playing if the item is for a specific bag or board. Rubber and acrylic items travel well; plush mascots are bulky per capsule, so count suitcase space on the taking-home guide's advice.

Sources: Bandai / Bandai Namco Gashapon official information and 50th-anniversary growth-strategy briefing (8 October 2026, reported by Mynavi News, Real Sound and Asahi Shimbun); Japan Capsule Toy Association (JCTA) market survey (figures cited via industry reporting — survey scope differs from Bandai's, so market size is given as a range); Japan National Tourism Organization (JNTO) visitor statistics 2025; official shop pages (Bandai official shops, Gashapon Department Store, #C-pla and other chains); Wikipedia 'Gashapon' (CC BY-SA 4.0, credited only, not a destination). Checked 5 November 2026.